Quality Art Journalism. Our mix of seasoned and talented emerging art critics focus on selected gallery and museum exhibitions as well as articles of commentary and opinion about issues facing the art world of Northern California. SquareCylinder stresses their independence, meaning that our writers are obliged to nobody but themselves in voicing their opinions. Our central directive to each: express your honest opinions with integrity, always demand the same high standards for art the we expect of them as writers, and please make it readable to our audience of both informed fans of visual art and art professionals. Special acknowledgment goes to founding publisher and editor David M. Roth, who launched SquareCylinder in 2009 until his retirement in 2024.
Visually Rich. Each SquareCylinder article, depending on length, contains 4 to 7 color images so you can visualize what your are reading about. The articles look and read like traditional magazine articles, yet with links to art-historical references they leverage a key advantage of the Internet.
Ease of Use. SquareCylinder’s layout is simple, clean and logically organized. Editorial content is presented front and center — in reverse chronological order, from top to bottom. There are no mazes of links, no ways to get lost. Venue pages may be accessed easily via the type of venue, by city, or alphabetically. All articles are indexed on the contributing writer’s page as well as the page of the host venue.
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Venue Pages. The new section of Galleries and Museum has been carefully vetted to include venues dedicated to presenting artists dedicated to high level aesthetic creativity presented in an exhibition format that is open to the public. No tourist merchandisers, no home decor sales rooms. And just visual art, this is not a general cultural resource, it’s a visual art platform that puts free expression and free speech front and center.
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How to use SqC. Please start with our Reviews and Commentaries, words and art together, that is our wheelhouse. And with the Galleries and Museums section we have created a two-tier resource that is designed to help you get your arms around Northern California’s nearly 150 art venues: The Roster and the Venue Pages. The roster allow you to see them all in alphabetical order, by venue type, or geographically by city. Or click through to an individual Venue Page for their location and contact information, mapping, indexing of exhibitions that SqC has reviewed up until now and in the future, and current exhibition information. Unlike some portals, we are not trying to create alternate websites for each venue and we will never, ever offer art for sale–that is the job of our galleries SqC is a resource of discourse and planning. It’s so easy to just link over to a venue’s own website via SqC if an artist’s work interests you enough. Nothing pleases us more than to energize your own engagement with creativity and the personal growth it necessarily leads to. The fun is in exploring the great creative talent that the Bay Area is so blessed with.
Attractive Advertising Environment. SquareCylinder gives our advertisers several options for visibility, including large 250 x 250 pixel banner ads – ideal for showcasing specific exhibits where an institutional banner ad won’t do. Then there is our Email Announcement Service that allows them to reach our tens of thousands of subscribers. Not yet a subscriber? Just click the Subscribe to SquareCylinder button … it’s free!
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Most of all …
Get out and visit some of those great exhibitions that all of those galleries and museum of the San Francisco Bay Area present every month–those that we cover in SquareCylinder, but the many others presents by the approximately 150 venues you will find listed right here at SquareCylinder. There is no substitute for engaging original art in person.
Contacts:
Editorial & Advertising
Bill Lasarow
DeWitt Cheng
Mark Van Proyen